Alexandria, Virginia
Posted: 24-Apr-26
Location: Annandale, Virginia
Type: Full Time
Categories:
Salary Details:
Preferred Education:
Additional Information:
July 1st Start date
Pinecrest School is seeking a dynamic, warm, and highly organized Director of Enrollment and Community Engagement. This individual serves as the primary "face and voice" of the school for prospective families and the broader community. The role is designed for a professional who is passionate about independent school education and eager to master the full lifecycle of the student experience—from the first inquiry to lifelong alumni engagement.
The successful candidate will manage the admissions funnel, drive the school’s storytelling through diverse marketing channels, and foster a vibrant school culture through events and philanthropic support.
Key Responsibilities
1. Admissions & Enrollment Management
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First Impressions: Serve as the primary point of contact for all inquiries (phone, email, and web), providing a warm and informative welcome to prospective families.
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Pipeline Management: Manage the full "Inquiry to Acceptance" process, ensuring timely follow-up and data entry in the school’s CRM.
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Events & Tours: Schedule and lead individual tours; coordinate Open Houses and specialized admissions events.
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Strategic Growth: Work closely with the Head of School and Assistant Head of School to develop enrollment strategies and data-driven retention efforts.
2. Community Outreach & Visibility
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Partner Relationships: Build and maintain strong connections with local preschools and community organizations to establish Pinecrest as the primary "next step" for graduating students.
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Local Presence: Increase school visibility through local community events and networking.
3. Storytelling, Marketing & Communications
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Content Creation: Capture the "Pinecrest Story" by highlighting classroom learning and student experiences through newsletters, email marketing, and website updates.
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Community Updates: Support the production of the weekly community update and facilitate monthly updates from faculty and staff.
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Brand Messaging: Ensure all community-facing messages are consistent, professional, and reflect the school's mission.
4. Community Engagement & School Events
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Event Coordination: In conjunction with the Board of Directors, lead the planning and execution of school-wide social events.
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School Traditions: Provide logistical support for cornerstone activities such as the school play, Field Day, and graduation.
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Volunteer Management: Serve as the liaison for room parents and alumni families, fostering a culture of high volunteer engagement.
5. Philanthropy & Development Support
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Fundraising Communications: Support the school’s philanthropic goals by assisting with campaign messaging and donor outreach.
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Donor Relations: Coordinate with the Head of School to steward donor relationships and help manage fundraising events.
Candidate Profile
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Exceptional interpersonal skills; a "people person" who radiates warmth, empathy, and professionalism.
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Strong writing and editing skills for newsletters, web content, and formal correspondence.
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The ability to juggle multiple "hats" (Admissions, Marketing, Events) without losing track of the details.
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Experience with (or a quick ability to learn) school management software/CRMs, email marketing tools (like Mailchimp or Constant Contact), and basic website CMS updates.
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A desire to develop deep expertise in independent school advancement and leadership.
Why Pinecrest School?
This is an ideal role for an ambitious professional looking to make a visible impact on a school community. You will work directly with school leadership, have a seat at the table for strategic discussions, and play a pivotal role in shaping the future of the Pinecrest student body.
